Chitale- Diwali Product Ad
It is a SPEC AD
Brief- Create a scrumptious product film for Chitale Chivda. Personal challenge I added was to conceptualise, produce and execute the entire advertisement from scratch within two days.
Insight- Chivda is something that is made in every household. It usually has a set recipe few ingredients here and there yet the one we get in the market tastes so different, it lacks the quality of products which is never compromised when made with love at home that is what Chitale promises, the taste you get at your home.
Big Idea- Diwali has always held a very nostalgic value, and Faral is tightly attached to it. I wanted to attach that to the Chivda. A treat that is made by your loving grandma now in a packet at Chitale.
Narrative Thought- The shows the preparation of chivda in a grandmother's perspective. Preparing Diwali Faral in the early hours of the morning. Every close-up, from roasting ingredients to gently mixing the chivda is treated with the same warmth and patience found in a family kitchen. Only in the final reveal we discover that the familiar taste now comes from a pack of Chitale.
Topping it up with a simple line - Agdi Gharchi Chav.
