Brief- Rewriting the identity of Bombay Shaving Company to change how it's perceived and rebrand it for a more premium audience.

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Insight- Embracing the rebel attitude of this generation and their obsession with looks.
Empowering them with the best tools for self-care. Showing how grooming isn't about submission to trends but accepting one's authenticity.

Brand Placement- Should be targeting the premium youth because the bottom always strives to aim higher, not the other way around. Gen Z wants to be taken seriously, even when they might not have anything to back their attitude and lifestyle.

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Big Idea- Elevating the brand's perception visually and reworking its motto and literature.
Bringing a visually graphic twist to Bombay Shaving Company. Playing in a hazy and abstract visual space, as beauty norms are as such. Showing the pretty delusional boy/girl summer. Showing the lifestyle of a bold, beautiful, and rebellious person. Beauty being individualistic and undefined by typical norms. As the person surrenders to the god of beauty, Aphrodite, to groom himself or herself.

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Narrative Thought- A series of classic editorial photos of boys and girls enjoying their perfect summer. Doing daily activities with a sense of flair and attitude. Eating cereals, riding bicycles, skateboarding, jumping in lakes, boys shaving each other's heads, hanging on their motorcycles, dressing up for house parties.

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Good dog – Cool kid – Slave to beauty

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This is what Bombay Shaving Company gives you. It transitions you from being someone who is eager to please to being someone who is not just stylish, but "the one who sacrifices comfort, logic, or convention in pursuit of aesthetic excellence."